As a result of extensive research undertaken by eging pioneer Yamashita, it has been identified that squid recognise temperature variations in the water. This has led Yamashita to develop a unique Egi Oh Q LIVE squid jig featuring a patented thermo-storage cloth called the 'warm jacket'. The cloth reacts to light (any form of light; sunlight or artifical light) and will maintain its temperature for longer than traditional cloths. With the capacity to hold heat similar to natural fish the LIVE jigs are more successful in attracting squid interest since they can recognise temperature variations when hunting prey. The new material is called 'Tactywarm' which is weaved with a unique thread that is able to change light into heat. It can absorb light from sunlight to artificial light, changing it into thermo energy about 0.5 degree celsius to 1 degree celsius warmer in the water, depending on the conditions.

Yamashita also patented the nose design. It is the thinnest nose available on any of their jigs but does not compromise its strength. This gives it the advantage of minimising water resistance when hopped which gives the jig more action for less effort. The LIVE jerks alot sharper when you lift the rod, generating a much better 'walk the dog' action.  Other features of Egi Oh Q Live include large, flat eyes with a glow edge, super fine spikes, Hyper Direct SUS eyelet to maintain jig strength and protect against breakage or leaks, a knife-edged sinker to reduce resistance in the water, and a strike body to make it easy to retrieve the jig. It also has a much longer casting distance than many other jigs.

The latest addition to the EGI OH Q LIVE series is the 490 GLOW. This is a tuned glow of 490nm which Yamashita discovered with the research from a leading Japanese university is the best glow colour for the squids eye to detect. (available only in sizes 2.5, 3.0, 3.5 in 12 colours)